Emma

Supporting the start of being a plant parent

Project Info

Date : February 2021 РJuly 2021

Duration : 100 working days

Team : Solo project

Used techniques : Explorative interviews, context mapping study, digital prototyping, concept validation, future visioning, design road mapping, service blueprint, business model canvas, launch strategy

In the summer time, heat waves are a the cause of a lot of deaths. The Red Cross asked us to help them in bringing awareness to preventive measures that can be taken to prevent deaths among vulnerable groups. Through desk research we identified the most vulnerable group and their challenges. Based on this a first concept was created. A collaborative session with a group of elderly gave us the chance to verify our assumptions and get a peek into their world. By mapping out and understanding all of the stakeholders involved, we identified the best way to effectively reach them in their daily life. 

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Findings from the orienting interviews summarized in the journey of a plant parent

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An impression of a filled in sensitizing 'booklet'.

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